You could say it was a “soul awakening” of sorts that helped plant the seed of a dream that just wouldn’t quit. Elizabeth spent over a decade in corporate marketing and when her third child was born in 2020 she took a pause to stay home and raise her crew alongside husband, Anthony. Assuming she would go back into the corporate world at some point, life presented her with a series of events that gave light to a very different path that blossomed a dream that was clear as day.

Inspired by the tenacity and resiliency of natural wildflowers that show up season after season with all their carefree color and existence on display, Elizabeth embraced the radical idea that life doesn’t have to grow as planned to still be exciting, beautiful and with purpose…. simply magical.

Wildflower Mercantile is an expression of Elizabeth’s dream to create a destination that holds space for those that visit and hopefully inspires the beauty, creativity and spontaneity that lies within all of us.